CMLS Helps Clients Accelerate Measurable ROI
CMLS has helped over 180 companies implement Salesforce Marketing. Our mission is to empower marketing teams to scale performance, drive measurable growth, and maximize business outcomes through intelligent technology.
Our approach is to automate marketing communications by synchronizing Marketing Cloud to core sales and service operations and improve customer conversion, influenced revenue, onboarding and loyalty/retention.
For the past decade, we have advanced this mission by maximizing the capabilities of Marketing Cloud Engagement (formerly ExactTarget) and Marketing Cloud Account Engagement (formerly Pardot).
For that past year, we have started pivoting clients to Marketing Cloud Next (MCN), the next-generation platform built natively on Salesforce Core. Not only does Marketing Cloud Next eliminate the operational friction of fragmented MarTech stacks and data silos, but it also leverages Data 360 to unify customer profiles and provide executive leadership with precise revenue attribution.
A Marketing Cloud Journey
Below is an example of Marketing Cloud Engagement’s Journey Builder, its most impactful feature. All Salesforce Marketing products has some form of journey orchestration. This feature enables marketing teams to create personalized messages across multiple channels that nurture customers with calls to action, like attending an event or buying a product. The journeys can use various channels such as email, SMS, WhatsApp, or Push notifications, as single or multiple channels. They may also leverage artificial intelligence to identify best time to send messaging to customers.
These example journeys demonstrate Journey Builder’s capabilities, including AI Splits or AI Send Time Optimization.
An example of a Multichannel journey
Marketing Cloud is a powerful B2C and B2B marketing automation tool that connects seamlessly with Salesforce® implementations, data warehouses, and social media. Its features include creating professional emails, sending SMS or push notifications, personalizing websites, and building website forms. CMLS then helps leverage these features and more into a multi-step journey to nurture customers along their buying decision with actionable first party customer data.
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