CMLS Helps Clients Accelerate Measurable ROI
CMLS has helped over 180 companies implement Salesforce Marketing. This includes the next-generation platform built natively on Core, Marketing Cloud Next. We have also worked extensively with clients using the features of Marketing Cloud Engagement (formerly ExactTarget) and Marketing Cloud Account Engagement (formerly Pardot).
The targeted outcome is to enable marketing teams to improve campaign performance at scale with respect to customer conversion, influenced revenue, and brand loyalty. Our approach is to automate marketing operations in Marketing Cloud and to synchronize to sales operations in Sales Cloud.
Our projects span from short jumpstarts to long IT integrations.
A Marketing Cloud Journey
One of Marketing Cloud’s most impactful features is journey builder, used to create personalized messages that nurture customers to act, such as attending an event or buying a product. The journeys can use various channels such as email, SMS, WhatsApp, or Push notifications, as single or multiple channels. They may also leverage artificial intelligence to identify best time to send messaging to customers.
These example journeys demonstrate Journey Builder’s capabilities, including AI Splits or AI Send Time Optimization.
An example of a Multichannel journey
Marketing Cloud is a powerful B2C and B2B marketing automation tool that connects seamlessly with Salesforce® implementations, data warehouses, and social media. Its features include creating professional emails, sending SMS or push notifications, personalizing websites, and building website forms. CMLS then helps leverage these features and more into a multi-step journey to nurture customers along their buying decision with actionable first party customer data.
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Let CMLS help you automate to stay engaged in the buyer’s window!